Rank in the Top 3
in Sticky Ad Units
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Up to +30%
Revenue Lift
Depending on Display Ad Units
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About SportsKeeda
Established in 2009, Sportskeeda is a global sports content platform that covers the world’s biggest sports and esports subjects and serves over 80 million fans every month.
The challenge
Despite having an already mature and high-performing ad stack, Sportskeeda aimed to explore new revenue growth opportunities while anticipating the deprecation of third-party cookies and preserving its audience experience.
Opti Engage, with its innovative ad format that ensures a competitive user experience and delivers higher results, naturally convinced them to implement it.
Our solution
To help Sportskeeda take up this challenge, we integrated Opti Engage in March 2024 on ad units with high levels of user attention, such as sticky placements (or anchors), for its North America and Western Europe inventories.
Shortly after our integration, Opti Engage delivered outstanding results, quickly ranking in the 3rd position in Prebid. By displaying every impression in the user’s viewport in a story-like format, the solution increases the CPMs and guarantees highest viewability rates to attract premium advertisers campaigns.
Opti Digital provides a distinctive solution that considers both our cookieless and UX challenges while boosting CPMs. Opti Digital’s bidder is among the top 3 in revenue generation and performs exceptionally well with the sticky bottom ad unit
About Opti Engage
Opti Engage is an attractive ad format, similar to the story format of social platforms, that maximizes the revenue of each ad.
Compatible with Prebid, Opti Engage enhances monetization in IAB ad units already present in the media, even without third-party cookies. Thanks to its high CPMs and proven effectiveness among more than 1,700 publishers, this innovative technology has established itself as one of the leading bidding adapters in the market.
Ranks in the Top 3
in Sticky Ad Units
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Share
