Between Black Friday and the fast approaching Christmas period, media publishers and advertising agencies have every interest in putting in place, as of now, a successful monetisation strategy to attract the best advertising campaigns. We have identified 7 good practices to put in place to define this winning strategy: 1. Prioritise the layout of advertising […]
Lazy Loading has become a must-have for optimising publishers’ advertising revenues. At Opti Digital, this technology not only allows us to achieve viewability rates of over 70% on all our cross-device inventories, but also to considerably improve the overall performance of the media, especially their loading speed. Let’s take a closer look at this innovative […]
What if you could easily perform tests to find out what increases your advertising revenue? Opti Digital launches an A / B testing solution that allows you to make agile monetisation decisions. The company will present this solution at Ratecard Publisher Meetings on 29 and 30 January in Barcelona. A / B testing applied to […]