Programmatic advertising can appear intimidating from afar, but this industry also offers a lot of opportunities for growth and optimization! To help publishers, we’ve crafted a comprehensive guide, “Making the Most of Programmatic Advertising,” which explores the essential concepts of programmatic advertising and offers actionable insights for success. Here’s a look at what our guide […]
Between Black Friday and the fast approaching Christmas period, media publishers and advertising agencies have every interest in putting in place, as of now, a successful monetisation strategy to attract the best advertising campaigns. We have identified 7 good practices to put in place to define this winning strategy: 1. Prioritise the layout of advertising […]
Lazy Loading has become a must-have for optimising publishers’ advertising revenues. At Opti Digital, this technology not only allows us to achieve viewability rates of over 70% on all our cross-device inventories, but also to considerably improve the overall performance of the media, especially their loading speed. Let’s take a closer look at this innovative […]