2022 has not been an easy year in many ways, especially due to the inflation following the war in Ukraine. However, as always, Opti Digital’s team has worked hard to provide publishers with advanced technologies in order to improve their monetization. Let’s look back on the highlights of 2022 and what’s ahead next year.
2022 was characterized by…
The launch of dynamic price flooring Opti Yield
After months of development, we unveiled Opti Yield, a powerful and agile innovation that answers many needs faced by publishers.
Powered by Machine Learning, this innovative solution connects to the publisher’s ad stack in order to automatically calculate and send hundreds of price floors to all the partners involved to maximize RPM.
Available as a stand-alone plug-in and implemented on all sites using the Opti All-in-One solution, it allows publishers to increase their revenues by 20%.
Meetings with publishers, sales houses and media groups
This year we participated in 15 events in Europe, many of them for the first time, such as: ATS Madrid, Cannes Lions, Dmexco, The Publishing Show… An opportunity to discuss the challenges faced by publishers, which may differ from country to country.
Concerning our annual meetings, we hosted a new edition of our Publishers’ Breakfast, but this time in Paris! Among the topics discussed during that morning, we may mention the keys to optimize publishers’ revenues: Dynamic Ad Insertion, Lazy load and Ad Refresh for Ad viewability, always keeping in mind SEO and User Experience.
Another strong moment for our team was the organization of the 2nd edition of our sports challenge: The Opti Digital Green Challenge. Thanks to 154 participants, we were able to cover nearly 35 000 km by running, walking or biking and plant 4,500 trees with the association Planète Urgence.
In 2022, we also hosted webinars to answer publishers’ live questions and share our team’s expertise on various monetization topics. See you in February for the next one about Opti Yield!
Our objectives for 2023:
If 2022 was a busy year, 2023 promises to be even more exciting with :
- A new ad format, focused on incremental revenue, engagement and first-party data
- More events in Europe and the USA
- Educational webinars, white papers, studies and barometers
- Many recruitments to support our growth (marketing, administration, customer success, full stack developers…)
- The release of our Analytical Platform V4 even more powerful and user-friendly
- And much more!
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