In the ever-changing AdTech landscape, attention metrics have emerged as a pivotal solution for advertisers seeking to maximize the impact of their ad campaigns without tracking cookies. While traditional metrics like viewability rate offer valuable insights, they fall short of capturing real user ad engagement. Attention measurement solutions delve deeper, providing a comprehensive understanding of […]
It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
“What can’t be measured can’t be improved” – This saying is very relevant in the digital advertising industry where data is the core element. Knowing your metrics means knowing your value. To improve your advertising profitability, a lot of data comes into play, including viewability. In this article, we help you to better understand this […]