Economic recessions, reduced ad budgets, lower eCPM, declining fill rates… To overcome these challenges, publishers need to prioritize the audience in their global strategy including their ad monetization. By focusing on their needs and preferences, media can offer their audiences more impactful experiences that truly engage them, resulting in more profitable outcomes. Below is an […]
At Opti Digital, we offer technologies that allow publishers to optimize their monetization while protecting their UX as much as possible. Content jumps, intrusive ads, slow site loading… Poor ad layouts cause a number of annoyances that can negatively impact your user experience and your overall advertising performance. That’s why we recommend taking care of […]
“Opti Digital appeared to us to be the best solution for our development of the programme activity due to their daily support in optimising the performance of our premium inventories and their competition with relevant SSPs.” Nicolas Valverde, Commercial Director of Slate.fr Opti Digital: Tailor-made support for digital media Launched in 2009, Slate.fr is today […]