ln our fourth and final entry of our header bidding series, we turn our attention to the future of header bidding. As a technique that has already reshaped the programmatic advertising ecosystem by maximizing competition and revenue for publishers, header bidding is now at the forefront of innovation. But what lies ahead? From advancements in […]
In our third installment of our header bidding series, we are going to take a close look at real-time bidding (RTB) and header bidding. These two names often get lumped together and are sometimes incorrectly considered to be two alternative keys to the same puzzle slot, but the relationship between these two is more complex […]
Header bidding has become a practical tool for publishers in the innovative world of programmatic advertising due to its ability to maximize yield and create true competition for ad inventory. But before header bidding was developed, waterfall bidding dominated the programmatic advertising landscape. In the second installment of our header bidding series, we’ll explore the […]
To begin our new series on header bidding, we will start with an in-depth introduction to this innovative programmatic advertising technique. Header bidding has become an essential tool for digital publishers looking to maximize their ad revenues and gain greater control over their ad inventory. Introduction to Header Bidding In the digital advertising landscape, publishers […]
Programmatic advertising can appear intimidating from afar, but this industry also offers a lot of opportunities for growth and optimization! To help publishers, we’ve crafted a comprehensive guide, “Making the Most of Programmatic Advertising,” which explores the essential concepts of programmatic advertising and offers actionable insights for success. Here’s a look at what our guide […]
As digital advertising continues to evolve, understanding the trends that shape the landscape is critical for publishers. At Opti Digital, we’ve created an ebook to equip publishers with actionable insights into the future of AdTech. Here’s an in-depth look at what our guide offers. Adapting addressability strategies in light of post-Google cookie changes. Our ebook […]
In the fast-paced world of digital advertising, staying ahead of the curve is crucial for publishers. At Opti Digital, we’ve created a comprehensive guide that explores the power of attention metrics when incorporated into your strategy. Here’s an in-depth look at what our guide offers: The Evolution of Digital Advertising Metrics Our guide traces the […]
Google communicated that it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is introducing a new approach that allows users to “make an informed choice that applies across their web browsing”. Let’s take a closer look at the current situation. 24 of July, 2024 After years of deliberation, Google […]
Audience segmentation is a pivotal strategy in digital advertising as it helps target a specific audience with precision, creating a major impact and bringing in a higher revenue. With the impending removal of third-party cookies by Google, understanding available audience segmentation tools is more crucial than ever. This article delves into the intricacies of audience […]
In the ever-changing AdTech landscape, attention metrics have emerged as a pivotal solution for advertisers seeking to maximize the impact of their ad campaigns without tracking cookies. While traditional metrics like viewability rate offer valuable insights, they fall short of capturing real user ad engagement. Attention measurement solutions delve deeper, providing a comprehensive understanding of […]