How can you succeed and find your way in a market flooded with an array of advertising solutions? With all of them meeting the same objective of optimizing revenue, choosing one solution over an another can be a long-winded process for online media publishers such as yourselves. To avoid increasing the number of technology partners […]
Search intent is fundamental to SEO. It makes it possible to understand the expectations of users when they enter a query in a search engine. Moreover, Google constantly improves its algorithms to better take them into account when presenting results and thus display the best content for the query. The challenge as a content producer is therefore […]
Dynamic pricing is one of the hottest topics in the programmatic world. In parallel with the launch of Google’s new pricing option, “Optimized Floor Prices,” we unveiled our new product, Opti Yield, whose first flagship innovation is an optimized dynamic floor price technology that is already offering outstanding results. Why should you choose a dynamic […]
In just a few years, the digital advertising market has been transformed by changes in advertising practices and the huge influx of complex technical innovations. So publishers now have a problem finding their way around and effectively optimising their advertising gains, while their resources are sometimes lacking. Implementing an effective price floor strategy is one […]
The evolution of the AdTech industry makes it essential to analyse multiple data to understand and optimise your advertising performance. To take full advantage of it, a tool that can collect and centralise your key metrics is essential. However, using multiple tools makes the task of analysing your results more complex. This is why at […]
The GDPR came into effect in 2018 and regulates the processing of personal data within the European Union. It imposes obligations on organisations, wherever they are, as long as they target and/or collect data from people residing in the European Union. This initiative aims in particular to respond to users’ demands for greater protection of […]
2021 was a particularly eventful year for the AdTech industry. Publishers and players in online advertising had to adapt to the start of a cookieless world, in particular with the new CNIL guidelines that came into effect. The year was also marked by a major event for their natural referencing: Core Web Vitals, 3 Web […]
When it comes to online ad formats, the possibilities are numerous and the choices often difficult. The size of your ads and their placement have a direct impact on the profitability of your inventory. Indeed, a judicious use of trends can allow you to increase your viewability rates and page RPM, while preserving the user experience. […]
Over the past twelve months, the Opti Digital team has worked hard to help publishers optimize their monetization. Let’s look back on the highlights of 2021 and what’s in store for next year. 2021 represents… The enrichment of our 360° solution Our advertising technology for publishers gained in agility and performance! Our team used our […]
Between Black Friday and the fast approaching Christmas period, media publishers and advertising agencies have every interest in putting in place, as of now, a successful monetisation strategy to attract the best advertising campaigns. We have identified 7 good practices to put in place to define this winning strategy: 1. Prioritise the layout of advertising […]