Technologies evolve rapidly, and it becomes complicated for players in the publishing industry to keep up with them and achieve the best results in terms of monetization. Since our creation, our commitment has been to provide innovations to ensure that media publishers benefit from the most efficient setup to grow their audience and ad revenue; […]
In recent years, environmental concerns have become increasingly prevalent across various industries. Programmatic advertising is no exception, as the digital advertising ecosystem contributes significantly to carbon emission. Processes like ad serving, data transfer, and server maintenance consuming substantial amounts of energy. A recent study by Good Loop revealed the significant carbon footprint associated with powering […]
In this context of macroeconomic crisis and cut of advertising expenses, publishers need all the keys to limit their unsold inventory. In this new article, you will find 7 tips that can help you fill your remnant inventory at its maximum capacity. Tip #1 – Exploit all the formats and media types First, for all […]
Header bidding has become a leading programmatic technology over the years as it improves advertising revenue compared to traditional yield management methods of waterfall passbacks. Understanding the whole process behind header bidding is key to optimize your turnover. In this article, we will highlight the differences between client-side and server-side header bidding. What is a […]
Adapting to market changes in order to stay competitive and continually optimizing ad inventories are the main areas of focus for publishers. To guarantee optimum performance, Opti Digital’s Opti Yield solution finds the ideal price for media using advanced dynamic floor pricing technology. Why should you deploy an automated price floor solution to maximize your yield? Find […]
Summer is here, the most frightening period for publishers, just like January. The reason? A drop in eCPMs and poor overall advertising performance. This yearly phenomenon is common to all publishers. There are several reasons why… Find out in this article and learn how to overcome them by implementing some good practices. Why do we […]
Almost a year ago, in June 2021, we enlisted Ad Tech players and publishers for our first Green Challenge, and we invited them to play sports for a good cause. What was the goal? To walk, run and cycle to support the NGO working to protect the oceans and marine ecosystems: Sea Shepherd. This year sees the relaunch […]
Implementing new advertising parameters, keeping the ones that work and discarding those that, if anything, hinder profitability…It’s painstaking work, if you don’t have the right resources available to you. In this increasingly complex industry, publishers are under pressure to embrace greater technology in order to stay competitive, but how do you know if these technologies […]
“What can’t be measured can’t be improved” – This saying is very relevant in the digital advertising industry where data is the core element. Knowing your metrics means knowing your value. To improve your advertising profitability, a lot of data comes into play, including viewability. In this article, we help you to better understand this […]
Lazy Loading has become a must-have for optimising publishers’ advertising revenues. At Opti Digital, this technology not only allows us to achieve viewability rates of over 70% on all our cross-device inventories, but also to considerably improve the overall performance of the media, especially their loading speed. Let’s take a closer look at this innovative […]