As digital advertising continues to evolve, understanding the trends that shape the landscape is critical for publishers. At Opti Digital, we’ve created an ebook to equip publishers with actionable insights into the future of AdTech. Here’s an in-depth look at what our guide offers.
Adapting addressability strategies in light of post-Google cookie changes.
Our ebook starts off defining addressability, and how it benefits media publishers. It also describes its evolution and explains the relationship between addressability strategies and third-party cookies.
Bringing value to the UX whilst optimizing monetization.
Next, we study the emergence of UX as a key factor in driving both engagement and monetization.
We explore all of Google’s Core Web Vitals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) — and their role in UX.
Additionally, we take a look at both traditional and new ad formats.
Of course, we study the connection between maximizing revenue and a good user experience.
Unlocking AI’s Potential in AdTech.
Our ebook then takes a look at the different ways in which AI is having an impact on our industry, and how it can be taken advantage of via processes such as dynamic pricing and traffic shaping techniques.
The future of AdTech belongs to those who can effectively balance technological innovation, user preferences, and advertiser needs while staying true to their core value proposition. The publishers who embrace these challenges as opportunities will be best positioned to thrive in the ever-evolving digital advertising landscape.
Don’t miss this opportunity to stay competitive in such a rapid industry – download our guide and discover ways to optimize your ad stack!
