In the world of programmatic advertising, understanding performance metrics is crucial. Two key metrics that often come up are eCPM and CPM. But what exactly are these metrics? And how do they differ? For publishers, understanding eCPM vs CPM is essential to maximizing ad revenue, improving inventory value, and making informed decisions regarding their profits. […]
The digital publishing landscape is highly competitive, with nearly 4 million new websites created daily. This growth has made users more selective, with trustworthiness and relevance being the primary factors in choosing a website. Publishers are facing the dual challenge of building credibility while engaging a large audience. At the same time, the ad ecosystem […]