In our third installment of our header bidding series, we are going to take a close look at real-time bidding (RTB) and header bidding. These two names often get lumped together and are sometimes incorrectly considered to be two alternative keys to the same puzzle slot, but the relationship between these two is more complex […]
Header bidding has become a practical tool for publishers in the innovative world of programmatic advertising due to its ability to maximize yield and create true competition for ad inventory. But before header bidding was developed, waterfall bidding dominated the programmatic advertising landscape. In the second installment of our header bidding series, we’ll explore the […]
To begin our new series on header bidding, we will start with an in-depth introduction to this innovative programmatic advertising technique. Header bidding has become an essential tool for digital publishers looking to maximize their ad revenues and gain greater control over their ad inventory. Introduction to Header Bidding In the digital advertising landscape, publishers […]