Google cancels third-party cookies deprecation

Google communicated that it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is introducing a new approach that allows users to “make an informed choice that applies across their web browsing”. Let’s take a closer look at the current situation. 24 of July, 2024 After years of deliberation, Google […]

Tutorials: A Detailed View On Our Publishers’ Real-time Analytics Platform

“If you can’t measure it, you can’t improve it” – Peter Drucker. This is our motto at Opti Digital, as it rings very true when it comes to improving ad performance. With each of our products, we provide a detailed Analytics platform that gathers data in real-time from ad servers such as Google Ad Manager. […]