IAB standard TCF not compliant with GDPR

The GDPR came into effect in 2018 and regulates the processing of personal data within the European Union. It imposes obligations on organisations, wherever they are, as long as they target and/or collect data from people residing in the European Union. This initiative aims in particular to respond to users’ demands for greater protection of […]

Our AdTech predictions for 2022

2021 was a particularly eventful year for the AdTech industry. Publishers and players in online advertising had to adapt to the start of a cookieless world, in particular with the new CNIL guidelines that came into effect. The year was also marked by a major event for their natural referencing: Core Web Vitals, 3 Web […]