Last year, Google announced a new Web performance indicator: Core Web Vitals measure the load time (LCP), interactivity (FID) and visual stability of a site (CLS). This initiative aims to increase publishers’ awareness of the user experience and thus optimise the ranking of their sites in the SERPs. These new metrics, which will come into […]
With the consent of the user, without, or no choice given… How do you monetise advertising inventories in these cases? Opti Digital responds to this problem by offering optimised monetisation according to consent and respectful of the GDPR. To facilitate management in these different environments, Opti Digital innovates and launches the first Business Intelligence tool […]