CASE STUDY
Ad Optimization and UX: Le11HDF and Opti Digital, a Winning Partnership
December, 2024
Rank in the Top 3
in Sticky Ad Units
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Up to +30%
Revenue Lift
Depending on Display Ad Units
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About Le11HDF
Le11hdf.fr is a leading online media for football enthusiasts in the Hauts-de-France region. It stands out for its focus on local news about clubs such as RC Lens, LOSC, Amiens SC, and VAFC, providing comprehensive coverage through exclusive interviews, live results, match summaries, and lively debates. With an annual audience of 3 million unique users and 11.5 million page views, the site attracts attention not only within the Hauts-de-France region but also in major cities like Paris, Lyon, and Marseille.
The challenge
Le11HDF began working with Opti Digital in 2021 to optimize their advertising revenue while maintaining strong Core Web Vitals scores and ensuring a seamless user experience. After testing an alternative solution in February 2024, they returned to Opti Digital at the end of the same month, convinced that our advanced technology and personalized approach were the key to maximizing their revenue while ensuring an optimal UX and robust web performance.
Our solution
As part of our collaboration with Le11HDF, we continuously test new advertising optimizations to maximize their revenue while maintaining a smooth user experience.
Among our key initiatives, we have:
- Introduced the multi-size Billboard Anchor (flexible formats such as 1000×250, 970×250, 728×90, etc.), perfectly integrated into their page layout.
- Added new mobile-optimized ad positions to capture maximum audience engagement.
- Resolved Cumulative Layout Shift (CLS) issues to enhance the site’s visual stability.
Through these regular A/B tests and our responsive support, we make informed decisions that enable le11HDF to optimize their advertising monetization while ensuring smooth navigation and maximum user satisfaction.
"After testing numerous solutions, Opti Digital’s proved to be the most effective. Their lightweight and efficient technology generates higher revenues than what we had achieved with other providers, all while maintaining an excellent user experience. The team is also attentive, proactive, and always quick to respond to our various needs."
Romain Pechon
Editor-in-Chief of le11hdf.fr
About Opti Digital
Opti Digital, a leader in AdTech, develops cutting-edge AI-powered solutions to help online media publishers maximize their advertising revenue. Our comprehensive monetization platform automatically manages ad inventory to optimize revenue without compromising site performance.
Opti Digital stands out with its ultra-light ad stack and simplified integration via a single tag. Our advanced AI technology allows publishers to optimize revenue in real time, with full transparency provided by a detailed analytical dashboard. This includes real-time audience data and revenue by URL and source.
Opti Digital collaborates with international publishers across EMEA and North America and is committed to providing state-of-the-art, cookieless, and eco-friendly solutions. Our approach ensures that our clients remain at the forefront of the market while preserving and optimizing the user experience.
Results
Results for the March ’24 – December ’24 period:
- 79.91% average uplift in revenue
- 81% average viewability rate
- 25M optimized monthly impressions
Download our full case study to view the Core Web Vitals data.
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